Before knowing any kind of how we must understand the what. What is a bio? What is it that pulls in people’s attention? A really good bio is a short introduction to your page. It, therefore, needs to communicate exactly what you are offering, service or good, to the public. Consider it an entry point for a great brand.
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Knowing your audience
View yourself from the lens of your audience. If you are writing a bio, you need to understand the essence of your fans. What is that drives them? What are the current language, technology, and practices used frequently? Who are they following? How can I use this information? You should use this approach to consolidate solid ideas. This will help you eliminate guesswork and will know exactly the content you need to project.
Great and quality writing
The goal of a great bio is never to be boring and long. You want to be short and sweet. You need to sell and negotiate in absentia. This means that you have to create a story that captures the reader’s attention. Remember, attention equals value. Having great writing skills will put you on a path of high worth. You will know what to cut out and leave what is punchy and exciting. This skill leverages humans’ emotions. Many people are driven by feelings. Knowing where to press with great writing will be invaluable.
Any customer or employer will compare your message across your multiple platforms. They will assess your self-motivation, self-image, and self-perception. And they will ask themselves,” How consistent is this person or company? How quickly and creatively can they finish a project? What is their customer service like? Who have they served before? They will look for patterns in actions and words and try to find out if that’s what they really want. If there’s any form of wavering or inconsistency, they will have to think about it.
One must be harmonious with their previous message or current lifestyle. Buyers will prove to be loyal and in tune with your bio and have regular practices that improve the sales or marketing of your page.
Understand your needs
You cannot write the same things in your personal bio and professional bio. You need to clarify the purpose whether it’s for your own website or professional use. Here are the examples of each classification.
Personal bio will include the following:
- Your name or personalized logo (if you have one)
- Your current role in society or immediate community
- Your ultimate purpose in life
- What you are most proud of achieving
A professional bio may have the following outlook:
- Your name or company’s logo
- Your current role in the company
- Your company or personal brand
- Personal goals and ambitions
- 2-3 important projects that you are proud of achieving
- Your hobbies and pursuits out of the 9-5 timeline
- Who you look up to in your company or domain?